With more than 20 years of leadership, strategic marketing and brand management expertise, Jeff Baxter brings a wealth of knowledge to the FeverTags organization. Baxter is a seasoned marketing manager with 14 years of vaccine brand management experience with Merck Animal Health and Pfizer Animal Health, now Zoetis. Most recently, Baxter served as Global Senior Product Manager for Thermo Fisher Scientific, where he focused on developing global marketing opportunities for Bovine Viral Diarrhea Virus Persistent Infection (BVD PI) testing and Trichomoniasis testing.
It's a continuous monitoring temperature device which has a thermometer probe that sits inside the cows ear canal. Every 15 minutes it checks the animal's temperature and starts looking for patterns. Once the temperature stays consistently high over a certain period of time, the tag will blink. That's when the cow is pulled and checked with a traditional device to confirm the cow is running a fever. At that point the treatment protocol begins.
Using specialist ear tags to alert farmers to increases in calf body temperature has been shown to enable pneumonia to be picked up early, allowing prompt treatment, improved growth and less antibiotics use. Preliminary findings from a Royal Veterinary College trial using FeverTags found the tags were able to pick up temperature increases before visual signs of pneumonia.